QR Code Technology in CTV

TV advertising need no longer be an unmeasurable marketing channel. With the rise of CTV, Adimo has been working with brands to create commerce-connected CTV ads, enabling shoppers to scan and shop during the breaks of their favorite shows.

We build a custom shoppable landing page with a corresponding QR code, and share this with relevant brand or agency teams. The final result enables the shopper to scan the in-ad QR code and shop online from the comfort of home.

It is as simple as:

1. Scan

2. Select a retailer

3. Select product

4. ‘Buy Now’ or ‘Add to Basket’